So news today that there will be a collection inspired by lead characters Serena van der Woodsen and Blair Waldorf feels like a natural development.
The line is a collaboration between Warner Bros and Romeo & Juliet Couture, a favourite with Rachel Bilson and Rihanna.
Maryellen Zarakas, of Warner Bros Consumer Products, told how Gossip Girl was the 'perfect design Muse'.
She told WWD: Gossip Girl as the inspiration for a fashion line makes for the perfect design muse because there’s an endless supply of inspiration.
'It wasn’t a decision about whether or not to pursue this collection, it was about finding the right partner.'
She explained that the range would expand further for its second season, with the launch of accessories and handbags for spring.
'We’re still working out the line plan for the future,' she added. 'But we have a long-term relationship planned that will see the line expand into other product categories.'
The launch of the fashion line coincides with the premiere of season five of Gossip Girl, which begins on the CW network on September 26.
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